Project: Visual Identity update
Client: Neto Ecommerce Solutions
Year: 2019 – current

Neto, Australian ecommerce platform, needed a brand refresh to bring modernity and strength to the company’s identity. As the Marketing Design Lead, I remade the style guide bringing back bright colours, as well as creating new patterns and iconography. These ones strengthen the look of the brand, distinguishing the company from its competitors. The new branding is colourful and playful while being corporate at the same time.